# Creator Pitch Deck
## Cover
Media Kit & Portfolio
2026
Anika Kaushik
Fashion • Jewelry • Beauty • South Asian Fusion
Elevating modern luxury through cultural resonance and striking minimalism.
## About
South Asian Fusion Meets Fashion
I am an Indian American creator based in Seattle, dedicated to bridging the gap where heritage meets high-performance content between traditional South Asian elegance and contemporary minimalist luxury.
Combining a background in Psychology and Business Analytics with a passion in aesthetic visual narratives for jewelry, makeup, and fashion brands. I help brands reach the underserved South Asian diaspora through sophisticated storytelling that resonates across cultures.
## Audience
The Strategic Market Opportunity
Connecting premium brands with a highly engaged, underserved demographic.
| Icon | Title | Summary |
| --- | --- | --- |
| :icon-target: | High Purchasing Power | The South Asian diaspora is a high-purchasing power demographic that remains an underserved segment in mainstream luxury and beauty. I deliver content that does not just look beautiful but is structured to stop scroll and maximize your ad spend. |
| :icon-globe: | The Representation Gap | Current market data shows a significant representation gap for South Asian skin tones. My content bridges this gap by offering storytelling that builds immediate trust and drives save-ability. |
| :icon-trending-up: | UGC Advantage | I create content designed to live on your brand's channels, providing authentic representation and styling that modern consumers demand. My goal is to provide your brand with a high-converting bridge to a global audience. |
## Portfolio
Selected Work
Editorial Campaigns
| Image | Category | Title | Link |
| --- | --- | --- | --- |
|  | Fashion | Outfit Elevator | https://www.tiktok.com/@yousillygoober/video/7610208263048563999?is_from_webapp=1&sender_device=pc&web_id=7609874975433377294 |
|  | Jewelry | Golden Hour | https://www.tiktok.com/t/ZP8CTrm95/ |
|  | Makeup | South Asian Skin Tones | https://www.tiktok.com/@yousillygoober/video/7603910312277904670?is_from_webapp=1&sender_device=pc&web_id=7609874975433377294 |
## Services
Partnerships
Tailored collaborations for premium brands.
| Icon | Title | Description | Deliverables |
| --- | --- | --- | --- |
| :icon-camera: | Organic Brand Asset | High-resolution vertical imagery and short-form videos designed to blend seamlessly into your brand's organic social feed. | • 3 High-quality edited aesthetic photos
• 1 concept-driven outfit elevation video
• **30 Days** of social media usage rights |
| :icon-video: | Conversion-Led Video | A high-retention video asset optimized with data-backed hooks to stop the scroll and drive consumer action. | • 1 fully edited UGC video
• 2 Hook Variations
• **90 Days** of paid media usage rights |
| :icon-gem: | Strategic Campaign Partner | A long-term creative partnership focusing on consistent, high-volume asset production for global campaigns. | • 4 Monthly high-converting video assets
• Whitelisting/Dark Posting capabilities
• monthly analytics review |
Raw, unedited files are available for your internal creative team at 50% of the base rate.
Extended or perpetual Paid Media Usage Rights for TV, Print, or OOH can be negotiated upon request.
## Strategy
Data-Driven Strategy
As a Business Analytics professional, I don't just create; I optimize. My content strategy is built on three pillars of performance data.
| Number | Title | Description | Metric Focus |
| --- | --- | --- | --- |
| 01 | Hook-Rate Framework | I provide multiple hook variations for a single video, allowing your tea to test which creative drives the lowest Cost Per Click (CPC). | Hook Rate |
| 02 | Save-ability Matrix | I prioritize Saves and Shares over "Likes," signaling that my "Outfit Elevation" tips drive consumer action and brand recall. | Saves & Shares |
| 03 | The Conversion Funnel | I specialize in capturing the "Diaspora Gap", ensuring your brand's messaging reaches the high-spending South Asian market with 100% authenticity. | Conversion |
Primary KPI Targets:
| Label | Value |
| --- | --- |
| Hook Rate | > 45% |
| Save/Share Ratio | Top 10% for Niche |
| Audience Sentiment | High Trust |
## Contact
Let's Build
Strategy-Driven Content for Modern Luxury & Inclusive Beauty Brands
| Label | Value | Link |
| --- | --- | --- |
| Email | @anikaskaushik@gmail.com | mailto:anikaskaushik@gmail.com |
| Instagram | @anikaskaushik | https://instagram.com/anikaskaushik |
| TikTok | @yousillygoober
View my latest content on TikTok! | https://tiktok.com/@yousillygoober |
| | Ready to reach the South Asian diaspora with data-backed storytelling? Reply to this email for a custom project proposal. | |